Transforming Asmara’s Social Media Strategies for Online Growth
As a leading digital marketing agency in Kenya, we had the privilege of helping Asmara Restaurants build a strong presence in the local market. Specializing in a unique fusion of Eritrean, Ethiopian, and Italian cuisine, Asmara is renowned for its signature dishes like injera and tibsi. Through strategic marketing efforts, we aimed to amplify their brand and connect them with food enthusiasts across the country.
Challenge
Platforms: Instagram, Facebook
Services: Video Editing, Creative Concepts, Graphics
Asmara Restaurants wanted to revamp its social media strategy to promote its unique dining experience and attract more visitors to its Pangani branch.
Solution
As one of the top marketing agencies in Kenya, we began by creating and managing Asmara Restaurants’ social media profiles, including Instagram, Facebook, and TikTok.
- Instagram: Focused on visually appealing content that showcased their vibrant dishes, utilizing Instagram Stories to highlight special promotions and new menu items.
- Facebook: Developed targeted posts and ads that showcased their diverse menu, building trust with Kenyan audiences.
- TikTok: Leveraged viral trends and engaging content to attract a younger audience, using food-inspired challenges and short videos.
We also integrated WhatsApp into their social media profiles to streamline orders, making it easy for customers to place orders directly.
Results
- Increased Engagement: 50% growth in engagement across both platforms.
- Boosted Foot Traffic: 20% increase in restaurant visits attributed to social media.
- Brand Visibility: Over 10,000 impressions within the first month of the campaign.