Boosting Sales and Driving Brand Awareness for GOODIS World
As a leading digital marketing agency in Kenya, we had the privilege of helping Goodis World, a Swedish candy brand, establish a strong presence in the Kenyan market. Known for their gelatin-free Pick N Mix sweets, Goodis World needed a comprehensive social media strategy to boost sales and increase brand awareness. Our approach focused on engaging content and targeted campaigns to connect with their audience and drive growth.
Challenge
Platforms: Instagram, Facebook, TikTok
Services: Video Editing, Creative Concepts, Graphics
Goodis World, a new brand offering Swedish and Scandinavian gelatin-free candy, had zero brand awareness and no established social media presence. They needed to build a presence from scratch and attract candy enthusiasts, especially those seeking unique, gelatin-free options, to their shops at Junction Mall and BBS Mall in Kenya.
Solution
As an experienced digital marketing agency in Kenya, we started by creating and managing Goodis World’s social media profiles, including Instagram, Facebook, and TikTok.
- Instagram: Focused on visually appealing content showcasing their vibrant candy offerings, and used Instagram Stories to highlight special promotions and new products.
- Facebook: Developed targeted posts and ads that showcased their wide variety of gelatin-free candy, building trust with Kenyan audiences.
- TikTok: Leveraged viral trends and engaging content to attract a younger audience, using candy-inspired challenges and short videos.
We also integrated WhatsApp into their social media profiles to streamline orders, making it easy for customers to place orders directly.
Results
- Followers: Achieved a 35% growth on Instagram and TikTok within the first two months.
- Engagement: Post interactions increased by 50%, with TikTok videos and Instagram Reels driving the most engagement.
- Brand Awareness: Social media efforts led to a 20% increase in foot traffic to their stores and a boost in WhatsApp orders.