As a leading social media marketing agency in kenya, we had the opportunity to collaborate with Green Glaze Beauty to boost their online visibility and engagement across various platforms. Green Glaze Beauty, known for its high-quality beauty products and services, needed a well-rounded social media strategy to connect with their target audience effectively. Our goal was to craft a strategy that not only resonated with their followers but also drove meaningful interaction and brand loyalty. Through targeted campaigns and consistent content, we helped Green Glaze Beauty enhance their presence and connect with beauty enthusiasts in a more impactful way.
Challenge
Platforms: Instagram, Facebook, TikTok
Services: Social Media Management Solution.
Green Glaze Beauty faced two significant challenges: the founder had limited time to manage social media tasks, and the brand was not generating any sales through their social media channels. The founder needed to delegate these responsibilities to focus on other aspects of the business while also finding a way to turn social media into a viable sales channel.
Solution
We took over the management of Green Glaze Beauty’s social media platforms, implementing a strategy to boost engagement and drive sales. Our approach included creating compelling graphics and video reels for Instagram and Facebook to highlight the brand’s natural, cruel-free products and educate the audience on skin care health. For TikTok, we crafted engaging content that tapped into trends and showcased product benefits in a fun, relatable way. By optimizing content for sales conversion and enhancing brand visibility, we aimed to both relieve the founder’s workload and drive tangible results.
Results
- Followers: Grew Instagram and Facebook followers by 40% and TikTok followers by 30% during the campaign period.
- Engagement: Increased post interactions by 55%, with video reels driving the highest engagement.
- Sales: Successfully converted social media engagement into sales, resulting in a 25% increase in revenue from social media channels.
- Brand Awareness: Boosted website traffic by 25%, significantly enhancing brand visibility and customer interest.