Reading Time: 2 minutes

Social Media Management in Kenya: How We Grew a Restaurant’s Revenue by 763% Using Organic & Paid Social Media

Imagine if your restaurant saw a 763% increase in revenue in just one year. What would that mean for your business?
For one of our restaurant clients, this became a reality. Through a strategic blend of organic and paid social media marketing on Facebook, Instagram, and TikTok, we helped them skyrocket their brand awareness, engagement, and—most importantly—revenue.

Background: The Client’s Social Media Challenges

Here’s a bit about the restaurant before they partnered with us:

  • Located in Nairobi with a focus on African and continental cuisine
  • No structured social media strategy—they only posted occasionally
  • Limited engagement on posts (few likes, shares, or comments)
  • Minimal brand visibility beyond their local area
  • Relied solely on foot traffic and word-of-mouth.

They approached us with one goal: To attract more customers and increase revenue through social media.

Our Social Media Strategy

To transform their social media presence, we focused on three key areas: organic, paid ads and community building

The modern consumer expects to find you online. An e-commerce website for products or a professional service site is how you meet those expectations and stay competitive.

Organic Social Media Growth

We started by revamping their organic content strategy to build a loyal online community:

  • Content Pillars: We created engaging posts around food photography, behind-the-scenes videos, customer testimonials, and promotions.
  • Consistency: Posting 5-7 times per week across Facebook, Instagram, and TikTok.
  • Engagement Tactics: Actively responding to comments and messages to create meaningful interactions.
  • Hashtag Strategy: Using the right mix of local and trending hashtags to boost discoverability.
  • User-Generated Content: Encouraging customers to tag the restaurant in their posts and resharing their content.

2. Paid Social Media Advertising

To amplify results, we ran highly targeted ad campaigns on Facebook, Instagram, and TikTok:

  • Awareness Campaigns: Targeted potential customers within a 10km radius of the restaurant.
  • Engagement Ads: Boosted top-performing posts to increase shares and comments.
  • Conversion Ads: Drove direct orders via WhatsApp and online reservations.

3. TikTok Ads

  • Influencer Collaborations: Partnered with local food influencers to create viral food review videos.
  • Branded Hashtag Challenges: Encouraged users to share videos dining at the restaurant.
  • Short-Form Video Ads: Showcased best-selling dishes in engaging 15-30 second clips.

4. Community Building & Influencer Marketing

We worked on building an engaged community around the restaurant:

  • Partnered with food bloggers & micro-influencers who created authentic content about their dining experience.
  • Ran giveaways to encourage engagement and attract new followers.
  • Hosted special events like food-tasting nights and live cooking demos, promoting them heavily on social media.

The Results: 763% Revenue Growth

Within a year, the restaurant saw massive growth:
Organic reach increased by 546% (more people seeing their content without ads).
Engagement rates tripled, meaning more interactions on their posts.
Follower count grew by 800%, building a strong brand community.

Revenue surged by 763%, thanks to a combination of organic brand awareness and targeted paid ads.

Bookings and online orders skyrocketed, reducing reliance on walk-ins.

Conclusion: Ready to Grow Your Restaurant’s Revenue?

If you want to see similar results for your restaurant, let’s talk! Our tailored social media strategies on Facebook, Instagram, and TikTok will help you attract more customers, increase sales, and grow your brand.
📩 Contact us today to get started!